Marketing Graduate · Content Creator

Carson Keppel.

Hi, I'm Carson! I'm a recent marketing graduate from CSUSM in search of a marketing position.

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Carson Keppel

About me

I do everything to the best of my ability.

Carson Keppel at graduation

I graduated from Cal State San Marcos in May 2026 with a degree in Business Administration, Marketing, finishing Summa Cum Laude with a 3.92 GPA. I did all of that while working 30+ hours a week and holding three extracurricular leadership roles at once.

What I love most, however, is the creative side. I love finding new ways to get a brand in front of people and really capture their attention. I've been making and editing fun videos since childhood, I'm fluent in Premiere Pro and Canva, and I'm quick to learn new tools depending on the situation.

As the president of my fraternity during college, Alpha Sigma Phi, I helped facilitate the growth of the chapter by 50%, oversaw our social media across Instagram and TikTok, and helped expand a recruiting strategy based on human connection opposed to a hard pitch. Outside of work, I love playing guitar and I once listened to a new album every single day for two years, having documented all of it.

3.92
GPA · Summa Cum Laude, 8x Dean's List
+50%
Chapter growth as fraternity president
#4
Recruitment class nationally out of ~180 chapters
3 roles
Leadership positions held at once while working 30+ hrs/week

My toolkit

Software, applications, and data tracking.

Tap any tool.

Credentials

Certified, and always adding more.

The certifications behind the work.

Adobe Marketing Specialist Professional
Google Analytics (GA4)
Google Ads Search
Google AI-Powered Shopping Ads
HubSpot Digital Marketing
HubSpot Email Marketing
Digital Marketing Simulation (Stukent)
Social Media Marketing Simulation (Stukent)
Canva Essentials
Claude 101 (Anthropic)
Claude Code 101 (Anthropic)
Intro to Claude Cowork (Anthropic)

Featured work

I've loved creating videos since I was a kid.

Here are a couple pieces I'm proud of.

A video editing sample showing pacing, cuts, and storytelling. Watch on YouTube →

Another edit I put together, start to finish. Watch on YouTube →

Design

Flyers, social posts, and brand pieces.

Some of my Photoshop and Canva work.

Carson at In-N-Out

Where my work ethic comes from

Three years at In-N-Out taught me how to perform under pressure.

I worked my way up to a Level 6 cook, the position that sets the pace and quality for the entire store, earning five promotions over the course of two years. On a busy night that meant turning out upwards of 200 or more burgers in a 30-minute period, often short-staffed, without sacrificing quality. I also trained fellow associates across multiple stations, directly assisting in their promotion(s).

It also developed habits I try to carry everywhere, be it nearly perfect attendance in five years of work (both In-N-Out and my former job), a Hardest Worker Award, and a customer-service mindset of leaving people happier than they were when they came in.

Campaigns & case studies

The big projects.

A few real world projects I'd like to showcase.

Digital Marketing

Surfside Campaign Strategy

A full digital marketing campaign for a real brand: current-state audit, influencer recommendations, budget reallocation, new email campaigns, and a platform expansion plan.

View the proposal →
Events & Brand

Cosmic View Records

My Senior Experience project: planning a mock music festival for a real sponsor, Cosmic View Records. I was the delegated group leader and the point of contact between my team, our advisor, and the sponsor.

View the presentation →
Marketing Strategy

Agency Marketing Proposal

A complete new-patient marketing plan I built and presented: audience and positioning research, a phased six-month rollout, a channel mix across SEO, Google Ads, and social, and a budget ramp grounded in industry data.

View the proposal →
My Resume

See it all on one page

Premiere Pro and Canva for content, Photoshop for design, plus HubSpot and Google Ads certifications. I'm reliable and I keep my head when things get busy. Here's the whole thing in one place.

View my resume →

Contact Me Here

Let's work together.

I'm looking for marketing / social media roles. If you've got one, know of one, or want to reach out, I'd love to hear from you. :)